American Airlines Qatar



Company: American Airlines Doha
Description: Airlines, Travel Agencies, Travel Agent
Telephone: Office: 4436600; Fax: 4436061; Mobile: No Information Available
Detail: no-data
Url: no-data
Street: no-data
County: no-data
City: Doha
Postal Code: no-data
Filename: american-airlines
County and City: Doha, Doha
Country: State of Qatar, Dawlat Qatar









Qatar Business Directory - Image (Google Images opens): American Airlines

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Your Review/Comments

AA Fan, 02.12.2008
Increased competition following the 1978 Airline Deregulation Act prompted airline marketing professionals to develop ways to reward repeat customers and build brand loyalty.

The first idea at American, a special "loyalty fare", was modified and expanded to offer free first class tickets and upgrades to first class for companions, or discounted coach tickets. Membership was seeded by searching AA's SABRE computer reservations system for recurring phone numbers. The 130,000 most frequent flyers, plus an additional 60,000 members of AA's Admirals Club were pre-enrolled and sent letters with their new account numbers. The name was selected by AA's advertising agency, and is consistent with other American Airlines programs featuring "AA" in the name and logo. The logo was designed by Massimo Vignelli.

Less than a week later, rival United Airlines launched its Mileage Plus program; other airlines followed in the ensuing months and years. The rapid appearance of competition changed the nature of the program, and as airlines began to compete on the features of their frequent flyer programs, AAdvantage liberalized its rules, established partnerships with hotel and rental car agencies, and offered promotions such as extra free beverages. In 1982 AAdvantage also became the first program to cooperate with an international carrier; members could accrue and redeem miles on British Airways flights to Europe.

In 2005 American Airlines joined other major US carriers in introducing an online shopping portal allowing shoppers to earn AAdvantage miles when shopping online.


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